Samii Ryan believes in the importance of imagination and creativity. Through pastel colors, fun graphics and memorable characters, Samii Ryan brings people back to their childhood. The brand ethos is kindness, positivity, and self-love while making fashion accessible and approachable to everyone.

Over the years, the brand has collaborated with like-minded partners such as Smiley, Care Bears, Strawberry Shortcake, The Hundreds, Sneaker Politics, SUPRA Footwear and female artists such as Dessie Jackson, and Esther Kim.

Samii Ryan has been spotted on celebrities and trendsetters alike such as Hailey Bieber, Chiara Ferragni, Halsey, Saweetie, Karol G, Lil Nas X, Noah Cyrus and many more. By Samii Ryan is currently stocked across the US including major retailers such as Revolve. In the past 18 months, the brand has sold over 200,000 t-shirts, sweatpants, and hoodies.

SAMII RYAN

FOUNDER, CEO, SAMII RYAN

Samii Ryan’s career in fashion began when she started selling earrings at concerts to help pay for school.   She had her breakout moment at 19 years old, when singer Ke$ha credited Ryan as the designer of her earrings.  Shortly after, the collection was being sold at Nordstrom.

 In 2013, Samii moved to Los Angeles where she met now fiancé and business partner Evan.  The two decided to create apparel and By Samii Ryan was officially launched in 2017.

Growing up in the '90s and early 2000s, Samii has long been inspired by the styles and graphics of those times.  The brand playfully uses graphics and references from toys, commercials and movies in the collection.

Samii was named one of Forbes 30 under 30 in 2021 as one of the top young entrepreneurs in Art & Style.